The workings of The UMEED Network during COVID-19

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The UMEED Network, via the five CR partners, reaches a rural, peri-urban, and urban community that is approximately 1.5 million strong, covering regions across 11 of Uttarakhand’s 13 districts. Building on the pre-established catchment community culture of listening, interacting, and trusting their local friendly-neighbourhood CR stations, this multi-stakeholder network has been supporting its people right from lockdown 1.0.

The initial months of our Network's operations included daily editorial meetings via conference calls. Online meeting platforms were irrelevant, as the rural and peri-urban stations Mandakini Ki Aawaz, Pantnagar Janvani and Kumaon Vani struggled with poor to no connectivity. As convenor of UMEED, PPC would facilitate these dialogues. Based on questions and stories coming from the field we would suggest content angles with supporting creative programming formats. Each of us six partners would accept responsibility for different tasks, ranging from identifying the potential source of content, verifying, logistics and planning, recording, editing and sharing with the network CR partners via messaging platforms or emails.

Staying true to CR good practice and the ideal bespoke nature of its content, PPC takes the onus of ensuring that centralised content generation only adds value. And where and when required, tailor-made programming is delivered. Additionally, while PPC designed and facilitated all UMEED Network content in this collaborative manner, production was only done by CR partners.

Within the first two months of programming, the Network's focus areas quickly emerged. Broadly we categorised them under 1) Emergency Rapid Response 2) Right to Information and 3) Bringing Policy to Practice; all three aspects of Good Governance.

The UMEED Network, via the five CR partners, reaches a rural, peri-urban, and urban community that is approximately 1.5 million strong, covering regions across 11 of Uttarakhand’s 13 districts. Building on the pre-established catchment community culture of listening, interacting, and trusting their local friendly-neighbourhood CR stations, this multi-stakeholder network has been supporting its people right from lockdown 1.0.

The initial months of our Network's operations included daily editorial meetings via conference calls. Online meeting platforms were irrelevant, as the rural and peri-urban stations Mandakini Ki Aawaz, Pantnagar Janvani and Kumaon Vani struggled with poor to no connectivity. As convenor of UMEED, PPC would facilitate these dialogues. Based on questions and stories coming from the field we would suggest content angles with supporting creative programming formats. Each of us six partners would accept responsibility for different tasks, ranging from identifying the potential source of content, verifying, logistics and planning, recording, editing and sharing with the network CR partners via messaging platforms or emails.

Staying true to CR good practice and the ideal bespoke nature of its content, PPC takes the onus of ensuring that centralised content generation only adds value. And where and when required, tailor-made programming is delivered. Additionally, while PPC designed and facilitated all UMEED Network content in this collaborative manner, production was only done by CR partners.

Within the first two months of programming, the Network's focus areas quickly emerged. Broadly we categorised them under 1) Emergency Rapid Response 2) Right to Information and 3) Bringing Policy to Practice; all three aspects of Good Governance.

Page published: 03 Apr 2023, 07:17 PM