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The genesis of The UMEED Network
PPC's vision for a community radio led network in India, beginning in our flagship State of engagement, i.e., Uttarakhand, was realised when COVID-19 hit the country.
In March 2020, India went into a complete lockdown, throwing millions of lives into disarray. With social distancing and curfew in places, all forms of fieldwork and physical grassroots engagement that is standard NGO response at the time of human crisis, came to a grinding halt. Airwaves, however, have no such restrictions. Though All India Radio stations across Uttarakhand temporarily went off-air, CR stations continued to engage communities, albeit with limited - human and financial resources and access to state-level information and expertise.
PPC, based in the state capital Dehradun, extended an open invitation to eight existing CR stations to form a network. Five stations - Mandakini Ki Aawaz, Radio Khushi, Radio Zindagee, Pantnagar Janvani and Kumaon Vani - responded positively, driven by a collective belief that in bringing our individual strengths to the table, we’d achieve more together than we could alone. Now in its third year of operations, the UMEED Network, currently guided and led by PPC, is making some serious inroads in the space of multistakeholder collaborations for effective, timely and action oriented local language programming on our five community radio partner stations. Self-sustainability of each station is also being addressed through the strategic partnerships on the Network. Read on to know more...
The genesis of The UMEED Network
PPC's vision for a community radio led network in India, beginning in our flagship State of engagement, i.e., Uttarakhand, was realised when COVID-19 hit the country.
In March 2020, India went into a complete lockdown, throwing millions of lives into disarray. With social distancing and curfew in places, all forms of fieldwork and physical grassroots engagement that is standard NGO response at the time of human crisis, came to a grinding halt. Airwaves, however, have no such restrictions. Though All India Radio stations across Uttarakhand temporarily went off-air, CR stations continued to engage communities, albeit with limited - human and financial resources and access to state-level information and expertise.
PPC, based in the state capital Dehradun, extended an open invitation to eight existing CR stations to form a network. Five stations - Mandakini Ki Aawaz, Radio Khushi, Radio Zindagee, Pantnagar Janvani and Kumaon Vani - responded positively, driven by a collective belief that in bringing our individual strengths to the table, we’d achieve more together than we could alone. Now in its third year of operations, the UMEED Network, currently guided and led by PPC, is making some serious inroads in the space of multistakeholder collaborations for effective, timely and action oriented local language programming on our five community radio partner stations. Self-sustainability of each station is also being addressed through the strategic partnerships on the Network. Read on to know more...
